We can't decide whether it's genius marketing or one of the most thoughtless moves we've seen in a long time but one barber in the US sure does have everyone talking.
Jake Gamez, who runs Fadeaway Barbershop in Beeville, Texas, has, by all definition, gone viral after posting a photo of his new business cards to Twitter.
Gamez uploaded front-and-back shots of his card - which is attached to a condom - along with the caption: "Gotta include one of these with every card!"
He added: "You're going to need it after I cut your hair. Trust me."
You know what we don't trust, Jake? The two staple holes in the middle of those rubbers.
Or, as one Twitter so succinctly put it: " "LMAOOOSKSKKSKDKKDKSKSK IM DEAD. THE FUCKINF STAPLE."
Gamez' post has, as a result, absolutely blown up, with close to 38,000 likes and almost 10,000 retweets. but it seems like he may well have staged the whole thing.
When someone replied suggesting that "then he gets to cut your kids hair", Gamez replied with the "shushing" emoji.
"You see the vision!" he added.